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NEW! Understanding the New FTC Green Guides

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Price: $199.00
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About the Webinar. Did you know that the Federal Trade Commission (FTC) released new "Green Guides" governing how environmental products can be described? Make sure that your company avoids legal action and learn how to back up marketing claims.This webinar will provide a short explanation of the Green Guides and their potential impact on the marketing of "green," sustainable, and energy efficient products. There will be a review of the new sections of the Guides and what your company needs to know when reviewing marketing claims. The webinar will also discuss how the Green Guides can be used by the FTC and other parties to challenge marketing claims and provide guidance to companies in how to effectively use the Guides. About the speakers. Craig Fochler is a partner with Foley and Lardner LLP, a member of the firm's Intellectual Property Litigation Practice, and the Chair of its Chicago Office Intellectual Property Group. He is also a member and former chair of the firm's Trademark, Copyright, and Advertising Practice and is experienced in all aspects of domestic and international trademark, copyright, and unfair competition law. Mr. Fochler is also experienced in litigating advertising and trademark issues throughout the United States and supervising litigation internationally. His teaching experience includes acting adjunct professor of trademarks and unfair competition at the Northwestern University School of Law and guest lecturer of deceptive advertising at John Marshall School of Law.  Aaron Weinzierl is an associate with Foley and Lardner LLP and a member of the firm's Intellectual Property Litigation Practice. He has assisted clients in a broad array of intellectual property matters and has experience in cases alleging patent and copyright infringement, unfair competition, false advertising, and breach of technology license.
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